As a small business owner, you’ll know how crucial digital marketing is for the growth of your business. But, unless you have existing marketing knowledge or you hire experts, it can be extremely difficult to achieve any results.
It can be tempting to try and do all of your marketing yourself to save money. You might think that a digital marketing agency is something that only larger businesses can afford or that an agency will rip you off.
This isn’t the case if you find the right agency and the right package for your business.
More small businesses than ever are investing in digital marketing strategies to stay competitive and keep up with consumers who are heading online more and more.
You might be wondering what the benefits of working with a digital marketing agency are so we’ve provided you with what we think are the top 8 benefits to you as a small business.
What are the benefits of digital marketing agencies for small businesses?
Let’s have a look at the key benefits of hiring a digital marketing agency…
1. You have access to a full team of experts
Having a digital marketing agency taking care of your strategy not only allows you to get your business online and start building a presence, it also gives you access to a whole team of experts who have years of experience and who can provide you with ongoing guidance and advice.
A good digital marketing agency will explain their strategy to you and provide you with details of what they’re helping you to achieve on a monthly basis. They should consult with you on what’s working and what isn’t and should be able to tell what the next steps should be for your strategy.
2. It will save you time
There’s no getting around it, digital marketing can take up a huge amount of time and dedication. Especially if you don’t have a previous background in marketing! Before you can start any marketing, you’ll need to understand the key concepts and how it works.
By outsourcing some or all of your digital marketing to a reliable agency, you save time, and it leaves you free to concentrate on the aspects of your business that you’re most skilled at.
You’ll also save time on the daily, weekly and monthly checks and optimisation required for your campaigns, and you can be safe in the knowledge that your agency is driving results for you while you focus on the day-to-day running of your business and on growing your business.
3. It will help you to get your business online
If you have limited time and resources, you might not have had a chance to build any kind of online presence yet.
One of the first things a digital marketing agency will do when they start working with you is help you to create or optimise your website, get you set up on social media channels and Google My Business and Bing Places.
This will all be done according to best practices to help you start appearing when your potential customers are browsing online. They know what’s going to work for your business which eliminates the trial and error of trying to work it out for yourself.
4. Get your business online
With limited time and resources, you might not even have an online presence at all yet. One of the first things a digital marketing agency will do is create a website, get you set up on all the relevant profiles and help you to start building an online presence. All to best practice. They know what’s going to work for your business so this eliminates the trial and error of trying to work it out for yourself.
5. It is more cost-effective
Hiring an agency gives you access to a whole marketing team of experts who are trained and experienced in all aspects of digital marketing. You’ll have access to all of this at a lower price than hiring someone internally. It’s unlikely you’ll be able to hire someone in-house for the amount of money you’d spend on outsourcing to an agency.
It also costs less than paying and training employees to do the same job and you won’t have to worry about holidays, payroll costs or providing company benefits.
You’ll have the expertise of a group of digital marketers rather than just one person who have dedicated time allocated to your business on a daily, weekly or monthly basis.
6. You’ll be targeting the right people
When you set up a digital marketing strategy on your own, it can be difficult to know exactly who you’re supposed to be targeted and where.
A digital marketing agency will have detailed knowledge of your industry and who your target audience is likely to be. They’ll be able to determine the best places to advertise your business and ensure your budget is utilised effectively. Plus, if something’s not working, they can refine the strategy.
7. You’ll be able to track your results
An agency will be able to improve the return on investment for your campaigns by constantly analysing data and analytics. They’ll be able to track the performance of your campaigns and optimise them for better results. In addition, digital marketing provides a much better way of tracking results than traditional marketing.
Plus, they will be able to provide you with realistic timelines on when you can expect to see results and achieve your goals.
8. There’s scalability
As a small business, when you start working with a digital marketing agency, you’ll probably be starting small. You’ll be nervous about spending with the agency until they can prove that they can achieve results and this is understandable.
Once you start to reach your goals, an agency will be able to scale up with you as you grow and dedicate more budget to your strategy. Their strategies are flexible and can be easily adapted to the changing needs of your business.
What do we recommend?
Working with a digital marketing agency can be a great move for your small business, and it doesn’t have to be unaffordable. There are many small agencies who are ready and willing to support other small businesses, so it’s all about finding the right team.
Knowing exactly what the agency is offering, the monthly costs and the results of your investment will stand you in great stead for the future and start building your presence online to drive new customers to your business.
We offer two digital marketing packages. They’re based on results we’ve driven for small businesses like yours in the past. We’ve found a formula that works and we want as many small businesses to dip their toes into digital marketing as possible.
These packages will help you to get your strategy off the ground and start driving results for your business.
If you’d like a digital marketing package that works for you, take a look at our exclusive small business digital marketing packages.
