We’ll tell you everything here because we know how important it is to know where your money’s going and what you’re likely to achieve.
Who are we?
Sheffield Digital Marketing is powered by Logica Digital. We are a digital marketing agency based in Sheffield, and we’ve been working with SMEs for the last three years. However between us, our team have over 20 years of experience in all things digital.
We speak to a huge number of small business owners who want to get started with digital marketing, but just don’t have the budget. They’re unable to work with larger agencies whose prices are unattainable.
As a small business ourselves, we know how important every penny is, but we want other small businesses to enjoy the benefits of digital marketing for themselves. That’s why we’ve launched our small business package. It has everything you need to get up and running with digital marketing and follows the same approach we take with larger businesses on a smaller scale that’s more affordable for you.
How does our package work?
Here’s a step-by-step guide to exactly how our small business digital marketing packages work for you.
Step one: A half an hour intro call
Once you’ve signed up for your direct debit, you will have an intro call with one of our team. They will talk you through everything we’re going to do for you and talk to you about your goals, vision for the business and what you’re looking to achieve. We’ll also chat about who your target audience is, where you’re based and where your customers are based.
Step two: We’ll create your website
If you already have a website for us to work with, you’ll skip this step. If you haven’t, we’ll start your package off by building your own website. It will include a Home page, an About Us page and pages for your products and services.
Once we have this, we can start with the next steps.
Step three: We’ll conduct keyword research
We will complete keyword research to find the phrases and keywords your potential customers are using when they’re searching online.
If you’re locally based and want to drive customers to a physical location, these will be keywords such as ‘beauty salon in sheffield’, ‘hairdressers in sheffield’, ‘italian restaurant in sheffield’, ‘butcher in sheffield’.
All of these keywords will help you to appear in the search engine results pages when local customers are searching for your business.
If you’re focusing on a wider area, we’ll find the right keywords for your business to target your ideal customers.
Step four: We’ll optimise your website
Once we know what keywords your customers are using, we’ll update your website with them.
This will help the site to appear in relevant searches when your customers are online and ensure they know where to find you.
Step five: We’ll create and optimise Google My Business & Bing Places profile
Google My Business and Bing Places is another way to appear in local search results when your customers are searching online.
We’ll set up and optimise these profiles for you to best practice to give you the best chance of success in local searches.
Step six: We’ll create blog content for your website
On a monthly basis, we will create one blog for your website. This will be based on keyword research around the questions your customers are asking and the questions they’re asking online in relation to your business.
This helps to target users who are looking for solutions online or who are looking for more information on your website. It will help to boost rankings for your website and build authority, all of which are essential for building your brand presence online, building trust with customers and to achieving digital marketing results for your business.
We will create a 6-month content plan and share it with you to ensure you’re happy with our suggested content before we write it. You will also approve the content before it goes live on your website.
Step seven: We’ll provide you with a reporting dashboard
Once we’ve got your website up and running and optimised, we’ll create a reporting dashboard for you. This will be an almost real-time dashboard that will show you the results that are being driven by your digital marketing activity.
We’ll align the data with the goals you want to achieve so you have the information you need to justify your digital marketing spend and provide you with the education you need to invest further.
Step eight: We’ll help you out with your social media channels
We’ll create two posts per week for two of your social media channels to help you start building awareness on the platforms your potential customers are most likely to be using.
The posts will most likely be created at the start of every month so we can schedule them in for you. We will work closely with you to ensure these posts mirror your brand’s tone of voice and your voice. We’ll also make sure we’re getting the right messages across too.
Step nine: You’ll have a quarterly half an hour phone call with a member of our team
We’ll check in with you on a quarterly basis so we can discuss your results with you, what’s working and what isn’t and what we’d suggest to help you start seeing improvements.
This is also a great opportunity for you to update us on any changes to the business, your goals or anything else you’d like to share that can help us with your strategy to make sure we stay on track and achieve the best results for you.
Step 10: You’ll receive a bi-weekly email from us
As part of your package, we’ll send you an email every two weeks with actionable hints and tips to help you continue growing your digital marketing strategy alongside the work we’re doing with you.
We don’t want you to think that what we do is a dark art, so we’ll explain everything we’re doing and help you to understand the what, why and how.
To summarise…
We’re passionate about helping other small businesses to understand digital marketing and grow their businesses. As a business based in Sheffield, we want to help others out which is why we want as many businesses as possible to access our packages.
Take a look at our packages or drop us a message to find out more about how we can help you.
